It has been several months now, and you’ve probably noticed that the implementation of Google’s personalized results did not result in the end of SEO as we know it.
For those of you who don’t know – or maybe didn’t notice, Google Personalized Search is the latest advancement in search results added into the algorithm at the search giant. It literally “customizes” your search based upon past searches you’ve made in order to attempt to help you find what you’re looking for even faster.
What’s raising the hairs on the backs of many necks is Google’s latest revelation that it is now personalizing searches for people who aren’t even signed in. This of course set off a maelstrom of concern regarding privacy, personal choice, etc.
For example, let’s say you enter a search for “Auto SEO”. The search results appear and you click on the link for Carrera-Fiorini.com. The next time you do a search for “link building,” Personalized Search will remember where you went last time, and rank Carrera-fiorini.com (as well as any other pages you may have researched) on the first page. These are your “personalized” results.
However, those results are not necessarily the same results that your customers are seeing when they search for your business. To find out what your actual rankings are, you’re going to have to make sure that you have personalized searched turned off on your browser. Here’s the easiest way to do it.
- Sign out of Google.
- Click “Web History” in the top right corner of your search results page.
- On the next page, you should see an option called “Disable Cutomization.” (This disables the personalized search cookie. Keep in mind that if anybody else is using your computer, their searches on your computer will be blocked, too.
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